The Trust Revolution: TikTok’s Role in Shaping Responsible Gambling Discourse in the UK
Introduction: TikTok’s Algorithmic Influence on Young and Adult Gambling Perceptions TikTok’s algorithm, engineered to deliver hyper-personalized content, has become a powerful force in shaping digital discourse around online gambling in the UK. With its ability to reach both younger audiences drawn to short-form entertainment and adults seeking lifestyle-aligned content, the platform accelerates exposure to casino-related […]

